That D-15 Tool Thing WDEE Detroit (0:13:07)

… I never had me no man secretary before …
[Description by Wally Wawro] This was a presentation created by Hugh Heller for WDEE radio in Detroit. It featured the masterful music and lyrics of Dick Hamilton, who was responsible for many of Heller’s successful custom packages (WIBC/KVIL/KNX-FM etc.) Hamilton later went on went on to create Synergy, the You campaign and Listen to Your City for TM Productions. I have to assume this was a station sales presentation to clients as opposed to a jingle demo. While somewhat politically incorrect by today’s standards, it’s a good representation of the very out-of-the-box thinking that went on at Heller at the time. I first heard this in 1974, so I would assume an early 70’s birth date. I have been told that the voice of the “man secretary” was the late McLean Stevenson.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project